Make it stand out.
Depending on your company news and goals, your approach matters to reach the right audience. Below are a few examples of my prior work.
Clearcover announced a new funding round and wanted to reach a broad tech investor audience, read more here.
Clearcover announced a new suite of APIs allowing them to integrate with a range of new partners and the goal was to reach a broader programmer audience. Read more here.
Narrative Science wanted to reach a business audience responsible for software purchasing decisions resulting in this original company news announcement detailing AI trends. Read more here.
Emmi Solutions was well-known in the hospital media but was hoping to expand their reputation with business media as an innovative healthcare company. Read more here.