Why would someone want to apply for a job at your company? Can you answer that question today? Define your employer brand, synthesize your culture and leverage it to attract the right kind of talent for your hiring needs.

Define your culture.

Depending on your company’s current stage, your definition of your company’s culture may vary. This service will provide the preliminary messaging of what you need to create the entire employer brand framework. It includes a vision statement, an identity statement, and a V1 of your core values/operating principles. 

Talk to your talent.

Is your team aligned on the company culture? Do employees describe a similar vision? What does the talent market think about working at your company? Does it align with how your employees are talking about you? Deliverables include an external and internal employer brand analysis with recommendations for strengthening it.

Launch campaigns.

Apply all the messaging work completed in the previous services to consider your recruiting sources and how you can diversify your pipeline. Deliverables include tips to ensure your recruiting marketing materials are inclusive, creative suggestions, and sourcing destinations to drive more job applicants tailored to the roles you’re seeking.